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Anthony Max

Frequently asked questions

From your first website to connected operations. Find answers and a place to start.

40 answers

Getting started

What to build, budget and stages.

Do you build anything from a simple website to a complete platform?

Yes. We build websites, stores, AI agents and custom systems. You can hire us for a single page, an integration or a complete platform. We define deliverables around what needs to work, with clear priorities and stages.

Do you work with different business sizes and sectors?

Yes. We work with professionals, businesses and teams on projects of different sizes. That might mean a first website, connecting existing operations or building a platform. Your goals, audience and business rules shape the project.

Do I need to choose the technology?

No. Tell us what you want to build or improve. We assess the tools, integrations and ongoing maintenance, explaining the choices clearly. If you already have a technical team, we can align those decisions with them.

How much does a project cost?

Cost depends on features, content, integrations and customisation. We first understand your goal and what needs to work, then define deliverables and pricing. Ongoing costs, such as hosting and external services, are agreed separately.

How are timelines and stages defined?

Timing depends on what will be built and the integrations and materials needed. Before starting, we agree deliverables, reviews and responsibilities. Where it makes sense, we plan an initial version with priority features and further development in stages.

How do we identify what is worth automating in our business?

We review repetitive tasks, volume, errors and time spent to find where automation can help. We prioritise a process with a concrete benefit and check which data, tools and human decisions are involved.

When is a custom solution worth building instead of using a ready-made one?

When your rules, integrations or user experience need something existing tools do not handle well. We compare options considering your operations and maintenance. An existing product may also meet the need without custom development.

Websites & stores

Your brand, sales and what already exists.

What is the difference between a website and a landing page?

A website presents your business across several pages. A landing page focuses on one offer and one main action, such as requesting a quote. We choose the structure based on what your audience needs to understand and do.

Will the site work on mobile and consider accessibility?

Yes. We build layouts for mobile and larger screens, considering keyboard navigation, contrast, alternative text and structured content. We also work on loading performance and clear forms to make everyday use easier.

Can you connect the store to stock, payments and customer service?

Yes. We connect your catalogue, orders, stock, payments and customer service to the tools your business uses. We also assess shipping, invoicing and management systems (ERP). Connections depend on the tools available and are agreed for the project.

Do you prepare the website for search engines?

Yes. We organise content and page structure to help search engines find and understand them. This SEO work also considers loading, titles and descriptions. Search positions still depend on competition and other factors.

I already have a website or store. Can you improve it?

Yes. We can review what exists, fix problems, improve the experience and connect new features. We first assess the current structure to decide what to keep, adapt or rebuild. Not every project needs to start from scratch.

Can our website or store be in Portuguese and English?

Yes. We plan language versions with navigation between corresponding pages and content organised for each audience. We agree which pages will be translated and how each version will be presented to search engines.

Can website enquiries go straight to our sales system?

Yes. We connect forms to email, spreadsheets and sales tools, depending on the features available. Contact details can then reach the agreed destination without manually copying each enquiry. We define the fields and submission rules for the project.

AI & systems

Agents, platforms, apps, games and kiosks.

What are AI agents?

They are AI systems connected to your business data and tools to carry out tasks. They can interpret files, look up products, prepare orders and track sales. We define what they do automatically, which actions need confirmation and when a person takes over.

Can AI handle sales and track orders?

It can handle sales stages: check products and availability, prepare orders or proposals and track pending actions and updates. We define which stages are automatic, which need confirmation and when your team takes part. What is possible depends on project rules and integrations.

How do you define what AI can do on its own?

Allowed actions, information sources and confirmations are defined in the project. Prices, permissions and business rules stay in your systems, with limits on AI actions. We validate use cases, handle failures and define when to hand over to a person.

Do you develop complete systems and integrations?

Yes. We build internal systems, customer areas and complete platforms. We can connect your existing tools or build a system for your processes, with your business rules, access roles and dashboards to track progress.

Can you work with our technical team?

Yes. We can build the complete solution or handle one part. We agree system connections (APIs), exchanged data, delivery criteria and maintenance responsibilities with your team.

What is the difference between a chatbot and an AI agent?

A chatbot is a conversational interface. An AI agent can also look up data and carry out tasks through connected tools. A chatbot can include these capabilities; what matters is what the solution does within your process.

When should we use conventional automation and when should we use AI?

Conventional automation handles tasks with fixed rules, such as moving form data to a spreadsheet. AI helps when messages or files need interpreting. We can combine both, choosing what each stage requires.

Can AI look up current prices, products and stock?

Yes, when connected to your business sources. AI can check catalogues, prices and availability in integrated systems, rather than relying only on previously supplied information. Freshness depends on the data and the features each tool provides.

Can AI interpret text, images and audio?

Yes. We can use AI to extract information from messages, images and audio, organise files and help prepare records and orders. Accepted formats and required checks are defined around your materials and daily operations.

Can AI track opportunities and follow up on a sale?

Yes. We can build flows to track sales stages, identify pending actions and follow up with context. Actions follow the channels, permissions and commercial rules defined for the project, including when your team needs to take part.

Can you automate tasks on websites that offer no integration?

In some cases, yes. We automate browser tasks such as filling forms and checking progress in portals. We assess access, stability and failure handling, as changes to the website may require adjustments to the automation.

How do you prevent AI from repeating an order or action?

We use history, progress tracking and checks before executing or repeating an action. Tests include duplicate messages and retries. These measures reduce repeated actions and help handle situations that require human review.

Do you build platforms that multiple businesses can use?

Yes. We build platforms that separate data, users and permissions between businesses. We define what each organisation can access and how the platform is managed, based on the product model and operational rules.

Can we define who sees and changes each piece of system information?

Yes. We define access roles and permissions for system data and actions. We can also include approvals and records of important changes, based on the responsibilities of each person or team.

Do you develop games for PC, web, Android and iOS?

Yes. We create interactive games for PC, web, Android and iOS. We define platforms, game mechanics and ways to interact based on the audience and the purpose of the project.

Do you create educational games?

Yes. We turn content and activities into interactive challenges, with learning goals defined together. We plan the experience around the audience, the context of use and the platform chosen for the project.

Do you develop software for interactive kiosks?

Yes. We build touch interfaces for looking up information, exploring catalogues and taking part in activities. We assess compatibility with the kiosk hardware and connected systems, based on its intended use.

Do you develop native apps for Android and iOS?

Yes. We develop native apps for Android and iOS, with their own features and connections to business systems. We define features and platforms around your users, the context of use and what needs to work on the device.

Project & delivery

Project direction, materials and next steps.

What should I send to start the conversation?

Tell us what you do, what you want to build or improve and what needs to work. References and current tools help, but you do not need a technical specification. Avoid sending passwords, documents or client data in your first enquiry.

How does Anthony Max handle my project?

We follow the project from understanding the need through development and validation. Stages and responsibilities are agreed from the start, with room to follow progress and review decisions. The goal is to keep clear what is being built and why.

Do I need to have all the copy and design ready?

No. We can organise content and develop the design with you. We assess your visual identity, photos and available information to define what needs creating or revising within the scope.

What about hosting, maintenance and support?

These are agreed for each project. The proposal separates initial development from ongoing costs, such as hosting, third-party services and AI usage. It also defines responsibilities after delivery and the support included.

Can I start with a smaller version and expand later?

Yes. We can start with priority features and plan further stages as needed. Development considers the existing structure, what has been learned from use and the scope of each improvement.

How do you test whether AI responds and carries out tasks correctly?

We test real situations, missing information, allowed actions and failure scenarios. We check both responses and completed tasks, including when to hand over to a person. Validation criteria follow the process defined for the project.

What affects the running cost of an AI solution after development?

Costs depend on usage volume, models, file processing, channels and infrastructure. We separate development from running costs and assess these choices against the expected daily use of the solution in your business.

What happens when an integration fails?

We plan failure detection and logging, with retries where appropriate and human involvement when needed. Handling depends on the action and the features of the connected tool. We define this behaviour for the project.